Project summery
The British Aero road bike company worked with Facebook Marketing Partner Awangarda to advertise its bike financing plan in UK and saw an 8.8-point lift in unaided ad recall.
Aero road bikes are optimized to cut down on wind resistance by using more aerodynamically shaped tubing for the frame, along with wheels, handlebars and other elements that are likewise designed specifically to knife through the wind.
Aero bike is a new version lunched on Aug 2021 that look very much like a typical “racing” type road bike, but the company had unexpected difficulties to enter the racing bike market as well as the road one.
Highlights
technologies
Visibility score
90%
Conversions rate
40%
Increase in leads
70%
Store traffic
25%
By partnering with Awangarda, Aero successfully highlighted its monthly financing plan and encouraged people to sign up for a test-drive and increase bike sales.
